Alcester Broach has a rich heritage born from the largest broach company in Europe at the time, and one of the largest in the world, the BSA Broach Company. Founded by Mr I J Gerrard in 1967, who had also previously worked for one of the greatest names in broaching, "Old Man Weatherley" of the Weatherley Broach Company, later Cincinnati Weatherley, of Biggleswade, Beds.
Many of the people who joined the newly formed Alcester Broach were also trained at the BSA, a company that at one time they had over 200 apprentices alone, and subsequently worked to retirement alongside new members of the broach making family helping with training and passing on their years of skills, knowledge, and experience learned in this highly specialised industry.
Alcester Broach continues to be run to present day by second generation family members.